FRONTIER SALES & MARKETING GROUP
Where Passion Meets Opportunity
What We Do
Our Objective
To serve as trusted partners to the manufacturers we represent and the customers we work with, offering comprehensive sales representation and strategic regionally focused marketing assistance. We are committed to facilitating growth and success for our clients through our expertise, industry knowledge and our passion for the outdoors.
Our Belief
With over two decades of experience in the outdoor industry, Frontier Sales & Marketing Group boasts a deep understanding of market trends, consumer behavior and industry dynamics. We leverage this expertise along with our impeccable relationships to deliver results-driven growth and profitability for our manufacturers.
Testimonials
“I have been working with Chris Capeletti for several years now and he has always provided the absolute best customer service. I always get a timely and knowledgeable response when inquiring about product or pricing. Now with Dominion, we have been able to offer our customers something innovative that they’ve never seen. We are extremely impressed with the response we have had with Dominion and can’t wait to see what the future brings. I credit much of this success to Chris and his responsiveness, customer service and commitment to our best interest as a business.”
“I have had the pleasure of working with Chris Capeletti from Frontier Sales & Marketing Group and have always appreciated his professionalism and attention to customer needs. Chris does an excellent job of staying in touch without ever being overbearing. He consistently checks in, keeps us informed, and maintains a genuine relationship that goes beyond business. Whether we’re briefly talking baseball, golf, or discussing our business needs, Chris is always personable and easy to work with.
What stands out most is his responsiveness and commitment to service. Whenever I reach out, I know I have his full attention. If he doesn’t have an immediate answer, he follows up promptly and ensures that our questions and needs are addressed in a timely manner. His communication, reliability, and customer-focused approach make him a valued partner and a true asset to Frontier Sales & Marketing Group.”
“Dusty and Frontier have been tremendous partners in helping make our business successful. They’ve brought outstanding product lines to the table that have allowed us to expand our selection and grow our customer base. We are incredibly grateful for their partnership and look forward to continuing to work together for many years to come.”
“I have been working with Dusty and Frontier Sales and Marketing Group for the last three years. FSMG has become a valuable partner in our business, with a great line of products and punctual communication. I look forward to doing business with them for many years to come.”
“I’ve been working with Connor and the team at Frontier Sales & Marketing Group for over 20 years and have always considered them a valuable partner. Their responsiveness and commitment to customer service is among the best in the industry. They truly are an asset to our success.”
“The team at Frontier Sales & Marketing Group is a trusted partner that consistently delivers outstanding service, timely communication, and valuable market insight. Their professionalism and commitment to supporting both manufacturers and Pitman Creek Wholesale make them an integral part of our success. We appreciate their partnership and look forward to continued growth together.”
“We are happy to have Chris as a sales representative. He checks in on us periodically; makes sure we are well stocked, and that everything is in tip-top shape. He does a great job at making us aware of all the products offered throughout the brands, and keeping us up to date with new products. Because of his proactiveness, we don’t often have to call on him; but when we do, he is very prompt and helpful.”
“Tim and I have been working together since our store opened and I will say that when it comes to communicating, Tim is always spot on. Whether it be via text, email, or phone, Tim is so responsive. If he does not pick up right away, I have never had to wait until the next day. He always responds on the same day. To me and my business, that is huge. I am always throwing new ideas at Tim on my “next product” or challenge, and I will say that Tim has always been there to channel my direction so that it fits my ideas and works for the store. Tim is a great partner for me and my business and together we have hit on every product line we have brought in and this is due to Tim’s commitment to me and my business.”
“Tim Wilcoxson brings years of industry knowledge and a genuine passion for fishing to the Tulsa Tackle team. As a dedicated career sales rep, he’s committed to building strong relationships with retailers and helping them find the right products to grow their business. Tim’s responsiveness, product expertise, and customer-first approach have been a great asset to our business.”
“FSMG is more than just a rep group. They have become friends of ours with whom we have a personal relationship. When they care as much about you and your family as they do your business, you know you will receive the very best customer service.”



