Our History
Frontier Sales & Marketing Group was founded in 1999 by Dennis Clark and Brad Downey. It was formed out of a passion for the outdoors and the outdoor lifestyle. While the agency originally focused on the traditional Hunting and Fishing market channels, it has expanded over time to include Farm & Ranch, Western Wear, Pack & Paddle, Hardware and Law Enforcement. Through the years our agency has grown and territory has expanded to 17 states and so has our sales force. Our team is dedicated to providing unparalleled support to brands seeking to expand their presence in the market.
Dennis Clark
Co-Founder
As a Co-Founder of Frontier Sales & Marketing Group, Dennis has a solid track-record for success during his 20-plus year tenure in the Outdoor Industry. He has won numerous “Rep of the Year” Awards for his work with Academy, where he has very strong relationships in all areas of the store. He actively calls on (28) Buyers, Assistant Buyers, District Managers and Merchandising Managers to help our manufacturers get the best possible results.
Due to Dennis’ vast knowledge of Academy and the TX coast, he has worked closely with our manufacturers on product development and bringing new product to market.
Denis Breaud
Principal
Denis is a career Sales Professional with over 12 years of Retail Sales experience who joined the Frontier team in 2016. A native of New Orleans, he brings a deep passion for the Outdoors and has been in pursuit of this passion since he was old enough to walk. Denis has strong relationships along the Gulf Coast Region and a proven track record for success. He has been awarded multiple “Rep of the Year Awards” by brands such as BUBBA, Grundens and Crimson Trace. In 2023, he took the next step in his career by becoming a “Principal” with Dennis Clark and is looking forward to the future and growth of Frontier Sales & Marketing Group.
Tim Wilcoxson
Sales Associate
Tim is an avid outdoorsman and highly respected member of our industry. With his passion for the outdoors, experience, product knowledge and fantastic relationships, Tim has posted double-digit growth in his territory every year of his over a decade long tenure with FS&MG. Tim has a deep understanding of his territory and has been a strong partner in product development for many of our manufacturers. Tim has won numerous awards for individual Sales achievement/growth and has tremendous relationships with his customers.
When not in the field, you can find him either in a bass boat on one of the many great bass lakes in Texas or in the deer stand with his bow.
Cody Roesener
Sales Associate
Cody has been an avid outdoorsman his entire life and has been blessed to call South Texas home since 2004! Cody has worked full-time in the Outdoor & Marine Industry since 2008. In that time, he has gained significant experience in various aspects of the industry including as an outfitter, retail sales/manager and in marine sales, service, and management. In his time with the agency Cody has produced significant growth with existing brands and successfully established multiple new brands in his territory. He has been awarded multiple awards including back-to-back “Rep of the Year” Awards by Promar. Cody is passionate about conservation and helping to ensure that future generations have the resources and tools available to enjoy the outdoors.
Chris Capeletti
Sales Associate
Chris is a Florida native who has resided in South Florida and the Treasure Coast his entire life. He is an avid Outdoorsman and Athlete who truly capitalizes on his home state’s 365-day outdoor recreation climate, allowing him to get on the water, golf course and tennis courts frequently.
With 10 years of Industry experience, Chris brings a wealth of knowledge and relationships to the Agency. His territory includes the majority of Florida with the exception of the panhandle.
Dusty Hayes
Sales Associate
Dusty is an avid outdoorsman that enjoys everything from tying flies to hunting turkeys. Despite being the youngest member of the Team, he has over 10 years of Industry experience and obtained his Captain’s license by the time he turned 18 years old.
Dusty has been featured in numerous publications and media platforms throughout the South and has an in-depth knowledge of the sport, the culture and the consumer. Dusty covers parts of Alabama, Mississippi, Louisiana, Georgia and the Florida panhandle
John Eichin
Sales Associate
While born on the East Coast of Florida, John has resided in South Carolina most of his life. His love of the outdoors has been a major influence on his life as well as his three (now grown) children and wife of 30 years. Camping, fishing and shooting play a strong role in his family’s recreation as John is surrounded by some of the most beautiful outdoor environments this country has to offer.
A career business-person, John is great at building and nurturing inter-personal relationships. His territory includes the Carolina’s, Virginia/West Virginia and parts of Tennessee. He also helps to oversee some of our Key Accounts, like Big Rock Sports, Chattanooga Shooters and Blue Ridge Knives
Todd Henderson
Sales Associate
Todd is a lifelong resident of Tennessee. An avid Outdoorsman and serious Southeast sports fan, Todd possesses a first-hand knowledge of the consumers in his region. Growing up in a rich outdoor environment, surrounded by some of the best hunting & fishing in the country has given Todd a lifetime of experience and passion.
A career Sales professional, Todd has tremendous inter-personal skills and great relationships with his customers and Brands. Todd covers Kentucky and parts of Arkansas, Missouri, Mississippi and Alabama. In his spare time, he is also an SEC Baseball Umpire and part of a traveling officiating crew.